Stigmatising someone who uses drugs or alcohol is cruel in the extreme – this powerful video makes the point very well. However, it overlooks a situation many of us find ourselves in when the person who is abusing substances refuses to be helped. Families often practise tough love both for their own mental wellbeing, and in the hope that it will encourage their loved-one to change. So Stigma Kills is only part of the very complex story of Families Living with Addiction.